We’re in the midst of having a technological explosion where digital signage is no longer the thing of the future but a must have for almost all successful marketing campaigns. The market has grown exponentially over the years and is expected to reach $31 million by 2025.
A few years ago, Pepsi max used digital signage to target its audience through an augmented reality ad campaign. On a busy bus stop in London, a digital 6-sheet was installed to give a view of the street behind, with an overlay of ar to give the illusion that “unbelievable” scenarios are happening in the street. The ad was a major success with over 6.9 million views on youtube.