Signboards are a useful outdoor promotional tool and used to communicate the message of the brand to customers. The outdoor promotional tools are beneficial for the customer because it covers a wide volume of the audience in a minimum amount of time. However, it is difficult to grab the attention of the audience through signboards because of the intense marketing competitions.
An individual is exposed to a number of signboards but pays attention to only a few of them. Moreover, audience ignores most of the outdoor advertisements due to the complexity, poor color scheme and improper use of graphics. This article provides some tips and tricks to design a creative signboard.