Remember, first impressions matter!
Your storefront is the first thing potential customers see when they’re coming towards your business. If your signage has been designed poorly and isn’t up to the mark, it could end up driving these potential customers away.
Knowing how to choose the right sign for your business is essential for delivering that initial good impression, and securing yourself some business.
Here’s what you should consider when choosing your sign.
Get Professional Help
Get in touch with one of the signage companies in Dubai, and make use of their graphic designing expertise. These companies not only manufacture signage, they also design them, and they usually have invaluable experience dealing some of the more established businesses in the industry.
Go over their portfolios, and let them know what your requirements and budget are. They’ll help you come up with the best possible solution in that given budget.
It’s also highly recommended that you use the same company for both design and manufacture, as that will ensure quality and lower your costs.
Know Your Zoning Laws
Imagine spending all your money on designing a sign, getting it manufactured, and having it installed, only for the local authorities to tell you it breaches certain zoning regulations and must be taken down.
Familiarize yourself with the local laws pertaining to signage. These will include regulations on:
- Font size
- The displayed message
- Materials used in construction
A sign is fairly costly investment.
It’s important that you understand what these costs are, before you end up going over-budget. The costs include:
- The design cost
- The manufacturing cost
- The installation cost
Depending on the type of design, quality of materials used, and the lighting, these costs tend to go over $1000 for almost all businesses. Make sure the company designing for you is aware of just how much you can afford to spend on each element of the process.
Final Questions and Thoughts
When contacting one the signage companies, ask them the following questions:
- What are the basic costs associated with the design?
- How do different elements like color and font affect that cost?
- Does the company offer installation? If yes, what’s the fee?
- How will my choice of material affect the cost?
- What kind of maintenance will the sign require?
- Does the company itself offer maintenance? How much does it cost?
- How long will the company take to manufacture the sign?
- Can installation be done the same day as the manufacture?
- Are there any government laws to be considered?
Once again, impressions matter. Your sign is practically a one-way ticket to either enticing new customers in to your store, or driving them away. Make sure you invest the proper time and money into making yours stand out for all the good reasons.