Yes, marketing over social media and the internet are extremely powerful tools for all organizations, but it’s vital that small business owners realize the importance of spending their marketing budgets on a physical advertising campaign.
It is quite an expensive investment, and we understand that it can be quite a daunting task for those unfamiliar with the process.
That’s why we’ve compiled a list of the top tips you should keep in mind to get the most out of your venture.
For professionally designed and manufactured signage, make sure you contact one of the top signboard companies in Dubai.
Size and scale matter
Signboards, especially billboards, are going to be some of the largest things you’ll ever design. The average bulletin billboards measure at 14 feet high by 48 feet wide, and this size and scale usually present a very interesting challenge for designers.
Not only do these billboards have to be readable from a considerable distance away, most drivers on the road will only have a few seconds to glance up at them, so all the elements of the sign have to be big and impactful.
As a general rule, letters should be 1 inches tall for every 10 feet of visibility they cover. For a signboard to be readable from 100 feet, the letters used must be at least 10 inches tall.
Keep your location in mind
An ad’s potential location affects not only what kind of color scheme will be used (e.g., picking a green background won’t work in a grassy location), but also how the content is displayed for the targeted customers.
The second point above is especially important for brand image. Imagine if a tobacco company advertised their latest line of cigarettes and cigars in front of a kindergarten school. Not only would they potentially lose customers, they could also be indicted by the school for inappropriate advertising.
Another point to consider here is that in most city districts, there are specified zones where companies are allowed to advertise their products. Your signage could end up next to one of your competitor’s, which would be bad for the business of both companies.
Always research your location before you begin the design phase of the process to ensure you have a rough idea of how your signboard will look when it’s finally up.
Understand different color schemes
The choice of a color scheme plays a huge role in a well-designed sign. Here, you’ll need to keep two things in mind:
- Your brand’s identity.
- The sign’s contrast and visibility.
Adverts from companies like Coca-Cola (Red) and McDonald’s (Yellow) are usually instantly recognizable because you associate certain colors and logos with their brand. In fact, studies have shown that 80% of the recognition of a trademark is because of its color.
Colors are powerful tools in conveying a brand’s identity to its customers, and it’s important that you recognize how different color combinations work together to provide contrast within the elements on a sign.
Some of the more classic combinations are:
- Black and white;
- Black and yellow;
- Blue and yellow;
- Red and white;
- Red and yellow.
Remember: You’ll want to draw attention to certain parts of the sign where your product or text is shown, and the best way to accomplish this is through the use of colors and graphics.
Consider digital signage
If you can afford to spend a little extra, digital signage is one of the most effective marketing media available in the industry these days.
The greatest benefit of a digital signboard is that the content can be customized and altered in real time. You can have multiple messages running at set time intervals of a few minutes, each displaying the content of your choice.
This allows companies to tailor their marketing strategies according to different demographics. In the morning, the content could be aimed at people going to their offices. At night, it could be more family-oriented. The possibilities are endless.
To have the greatest impact, your sign’s design should be based on simplicity, contrasting colors, and an attention to size and scale.
If it’s designed well, your new signboard will have a considerable effect on your day-to-day sales, and you’ll see a noticeable increase in your customer base.
Once you’ve finalized the design, simply get in touch with one of the signboard companies in Dubai, and have it manufactured and installed at your desired location. You’ll see a noticeable increase in sales numbers within the first month of the sign’s use.