Every business in the world needs a physical presence in its locality if it wants to expand, and each physical store needs a sign if it is to be recognized.
This is especially true for competitive markets like Dubai’s, where thousands of businesses are fighting to capture the same niche markets. Any brand without proper signage is more than likely going to get ignored by its customers, and will eventually lose too much business to its competitors to carry on.
Here are 3 reasons why store signage is still important to modern day business, according to professional signboard companies in Dubai:
1. Presence in the locality
Your sign acts as a physical beacon for new customers who might be looking to shop for products you specialize in, and as a landmark for older customers who use the signage to identify your shop in the locality.
Modern-day business owners don’t understand how much signage can affect sales.
According to multiple surveys commissioned by FedEx, almost 76% of customers interviewed said that they entered a store they had never before visited, simply because of the outdoor sign!
What’s more, almost 67% of these consumers said that they purchased a product or service after entering these new shops!
These figures show how important it is for every brick-and-mortar store to invest in good quality signage if it wants to attract new business.
2. Brand representation
Your signage is a physical representation of your brand, and it’s often the only judge of quality customers have if they’re passing by your store.
The stats certainly agree with this too. According to the same survey mentioned above, 68% of consumers surveyed said that they believe a brand’s quality of products and services is linked directly to the quality its signage.
If your store front isn’t aesthetically pleasing, you’re running the risk of alienating potential customers.
3. Cheap advertising that works 24/7/365
Store signs are usually the cheapest form of advertising, and signboard companies in Dubai all agree that they’re the most effective too!
Instead of having an online advertisement that disappears every few seconds, your sign will be visible to your customers 24 hours a day, 7 days a week, 365 days a year!
They’re also cheaper than running an online ad since there are no monthly or yearly costs. You simply have to make a one-time investment, and your business will be advertised all year round.